Born and bred bikers boost Carole Nash Dealer support

Carole Nash has boosted its dealer support operation by recruiting two born and bred bikers as field representatives who will tour the nation’s bike dealerships!

Jason Fieldsend will be a familiar face to many dealers as prior to joining Carole Nash he spent five years on Motorcycle News’ northern advertising team. R6-riding Jason, who will serve dealers in the East from Cambridge up to northern Scotland, has biker blood racing through his veins. “I’ve been road riding ever since I was 16 but have been riding motocross and trails since I was eight,” he explained. “I’ve been really into off roading and super moto these past three years but have also really got back into road riding again.”

Naturally enough then, Jason is enthused about Carole Nash’s new off road policy which he says will plug a gaping hole in the market. “People, particularly serious off-roaders, have been crying out for this. It’s going to be huge.” That’s good news for dealers who can earn £10 for each referral which generates a sale of the new policy which costs from just £99. Offering fire and theft cover for motocross bikes, including children’s models, plus sport, leisure, utility and junior quads. The policy also provides instant cover for fire and theft at home, on a professionally organised race track or practice ground, or whilst in transit, with up to £250 worth of replacement tools also insured. Discounts are offered if bikes are fitted with insurance-approved security devices, such as Datatag and heavy duty locks and chains.

Carole Nash’s new rep for the West, Barry Wharmby, is equally enthusiastic having just discovered the delights of off-roading. “I’ve just done an off road trip to Spain,” he confirmed. “It was a proper trials tour and the first time I’ve been off road. It was absolutely amazing, I loved it.”
Barry, who’s been a biker for a 11 years - since he was 18 – currently rides a Kawasaki ZX7R and is happy as a man called Larry to have landed a job in biking. “The main reason I went for this job is to be happy and I’m at my happiest when motorcycling,” he said adding that his passion for biking was a crucial aspect of his CV. “It makes a massive difference. As a biker you know what the issues are and dealers respect and respond to that understanding.”

Recruitment of the dynamic duo comes as Carole Nash’s dealer operation continues its success story. Having taken British Dealer News’ Marketing Campaign of the Year in January it has expanded and enhanced its Commercial Lines department. This now offers a wide range of motor trade policies which exploit the company’s extensive motorcycling industry expertise and the impressive purchasing power it exerts as one of the nation’s biggest insurance intermediaries. These include professional indemnity, defective workmanship, property, demonstration vehicles and public and employer’s liability. Aside from excellent levels of tailored protection these policies offer dealers the chance to earn 50 per cent more from successfully converted referrals with the standard fee upped from £20 to £30.

* For further details of Carole Nash's Dealer Scheme and support, call us on 0800 083 4433.